LIVE TO DEFY
SPRING KINETIC CAMPAIGN
In SOREL’s #LIVETODEFY campaign, I provided art direction and project management for the creation of 4 videos showcasing SOREL’s bold fall line. I also shot photography and stop-motion to support the campaign. Eight influencers participated in the shoot, each choosing a word to describe how they “Live To Defy” convention.
Oui Create produced various Spring Break themed assets for SOREL's spring campaign. The assets highlighted the balance of work and play in a young professional's life.
In SOREL’s #DestinationSOREL campaign, I hit the road with the SOREL team, HelloSociety, and two influencers (@prettylittlefawn and @honeynsilk) to travel to Seattle, Austin, Charleston, and Los Angeles. Along the way I captured photography showcasing how to style SOREL boots and sandals for rain or shine. I also produced and provided creative direction for the creation of 20 socially optimized videos. The content was aggregated on www.destinationsorel.com and amplified through the influencers and brand’s owned social accounts.